MELBOURNE-The organizers canceled plans to hold Australian Motor Show 2013. Should this event berhelat in the city of Melbourne, but the event was canceled three months before the opening, as reported cardesignnews (01.03.13).
Bergugurannya participants and the absence of some sole agent (ATPM) is a major problem occurs.
"Based sunglasses automotive industry, with limited marketing budgets in 2013, every company says more focus on internal activities rather than spending money for the motor industry show," said Event Director, Russ Tyrie.
The final decision of the Volkswagen (VW) is not taking part, followed by the Hyundai though at the beginning of said states could participate. In the absence of VW as well say, a total of 20 automotive brands will not be present at the Melbourne Exhibition Centre.
This decision does not reflect the official sales data that said the automotive industry was healthy atmosphere. Data issued by the Australian Federal Chamber of Automotive Industries (FCAI) at the beginning of this month showed 85,430 passenger cars, SUVs and commercial cars were sold in January, up 11.3 percent or 8647 units compared to the same period last year.
Tyrie refused to say glory automotive Australia has been exhausted, the cancellation of the mat Motor Show in 2013 as Australia are following the global trend that has occurred in recent years, in which the city does not have to have a Motor Show. This trend can be demonstrated if you look at the city of London, Zagreb, and Amsterdam.
Those concerned about Australia's automotive content was disappointed with the cancellation of a similar event, such as in Brisbane, Adelaide and Perth in the last five years. While Sydney and Melbourne imposed as an alternative event experienced similar things.
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